by David Newcomer / Customer Service Manager
From amateur racing and associations, events and fundraising, all the way to the top tiers of our sport, sponsorship is a key element to cycling's success and longevity. It's a great way for members of our community a way to contribute directly to a cause they believe in, and simultaneously challenging in the efforts to acquire and maintain those contributions.
Retention is key. And long-standing relationships demonstrate stability and commitment on your part as much as that of your sponsors. The following tips are provided to help you and your team support your sponsors as they deserve to be.
These ideas take just a few minutes of your time. Our sport is dependent on sponsorship and a little goes a long way. When you and your team demonstrate the willingness to share your sponsor’s story, promote and use their products, and demonstrate a bit of knowledge beyond name, you’ll find retention and finding additional sponsors to be a much easier task.
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About the Author
A lifelong commuter and amateur racer in road, CX and MTB, David Newcomer has experience with just about every aspect of our sport. A former race director of the Bob Cook Memorial Mt. Evans Hill Climb, and Executive Director of one of the largest cycling clubs in Colorado, he brings a wide range of experience to share with others. David is the Customer Service Manager at Pactimo and host of our podcast "On the Road with Pactimo." You can reach him directly at firstname.lastname@example.org