March 06, 2020
Rally Cycling recently came up with a creative way to stretch its sponsorship dollars at last month's Tour Colombia 2.1.
In a sport that is almost totally dependent on commercial sponsorship dollars for its economic livelihood, many pro cycling teams strive to implement innovative strategies that drive greater marketing value for their sponsoring partners. Successful teams deliver exposure and activation in target markets, creating a positive feedback loop between the fans, the team, and the sponsor. Ultimately, that kind of sponsor success encourages corporations to play the long-game in pro cycling, supporting a team over many years. Ideally, teams can become more sustainable, riders can be more confident in their future employment, and fans can be treated to a more interesting, competitive and sustainable sporting product.
Sounds easy, but some pro cycling teams are more progressive than others - in developing true partnerships, innovating new activation strategies, and ultimately delivering greater value to their sponsors. In some cases, the sponsors themselves may not even realize their partnership's potential, and miss out on valuable marketing opportunities. Pro cycling's economics are always challenging, but one team that is moving the sponsorship value needle forward is Rally Cycling of the United States.
March 27, 2020 0 Comments
March 20, 2020 0 Comments
This week's theme is At-Home Core. We're challenging you to complete one minute of core work every day.
Drop us an email at firstname.lastname@example.org
Buy Pactimo Apparel in the OFFICIAL PACTIMO STORE
Pactimo is a Colorado company known for quality, reliability and unsurpassed customer service. Since 2003, we’ve shipped over 2 million garments to Olympians, national champions, teams, clubs and individual cyclists around the globe. We hope you feel the inspiration of Colorado and our passion for cycling in everything we do.
© 2020 Pactimo Custom.
All rights reserved.
Pactimo and the Pactimo logo are trademarks of Pactimo, LLC and Pactimo Europe Limited.